In discussing dental implant marketing here at Client Connection Group, you will hear a lot about the term goodwill.
It is always good to define our terms, so what do we mean by our use of this word in relation to dental implant marketing?
In discussing dental implant marketing here at Client Connection Group, you will hear a lot about the term goodwill.
It is always good to define our terms, so what do we mean by our use of this word in relation to dental implant marketing?
Dental implant marketing has a unique opportunity in marketing that often goes unrecognized. Here it is: Our target audience is primarily senior citizens and those approaching that status – let’s just say people over the age of 50.
Dental implant marketing is important because we want to reach everyone who is missing teeth. But it is especially important that we, as dental implant specialists, remind ourselves that our primary audience is the senior citizen community.
Dental implant marketing is all about the present and the future, and that’s how it should be.
But every now and then, it doesn’t hurt to look back at our past.
For one thing, this kind of information makes us all more thankful to live in the modern era and can help to highlight what a tremendous blessing modern dental implants really are.
Dental implant advertising has frequently received a bad rap – and for good reason. Many times, dentists seem desperate to simply bring in patients, no matter what.
If you’re like most dentists, you would like to find a marketing agency that you could trust your dental implant marketing to for the long haul.
Could oral health messages be used more forcefully in dental implant marketing?
We think so!
We’re all involved in dental marketing, and we’re usually focused on the present and the future – for good reason.
But, today, let’s take a short stroll through the history of dental marketing and see what we can learn from where we’ve been.
What has dental marketing been like through the years and how has its message and methods changed over time?
Do you know the most valuable piece of dental implant marketing equipment in your office?
It’s your phone!
There’s a new way to engage in dental implant advertising. It’s called telling your customers the truth. Many dentists and dental implant advertising companies have gotten into a bad habit of only shouting bigger discounts to their customers, but there’s a much better way to market – a way that tones down the noise… Continue reading 5 Proven Reasons To Tell The Truth In Dental Implant Advertising