Could oral health messages be used more forcefully in dental implant marketing?
Implants are usually marketed as contributing to aesthetics and overall quality of life and this is obviously true. Implants are the best possible way to free people from embarrassment over the state of their mouth as well as giving them back their biting force.
But in our dental implant marketing, we may be missing something that our prospective implant patients truly need to know.
C. Everett Koop, former US surgeon general, famously said, “You can’t be healthy without good oral health.”
This is manifestly the truth and oral health is the driving theme of general dental marketing for cavities, gingivitis, etc.
But studies have also shown an interesting possible connection between periodontitis and missing teeth and oral cancer, esophageal cancer and other cancers of the head and neck.
And missing teeth are a problem. In fact, 178 million Americans have lost at least one tooth. According to the CDC, almost 20% of American adults over 65 have lost ALL their teeth and by the time we reach the over-75 bracket, that number climbs to 26%. Yikes!
And as we said, the message that these people need to hear is how much implants could do for them. Implants can bring back their smile, give them back their biting force, and reduce embarrassment.
But this is not all that implants can do!
Urgent Oral Health Message for Dental Implant Marketing
According to National Library of Medicine, five of the six case-control studies that have quantitatively examined the association between tooth loss and oral cancer have observed 2–3 fold significant increases in risk from tooth loss after controlling for smoking and alcohol use.
See following figure
Do your prospective patients know this?
Do they have any idea that their missing teeth are not only a cosmetic concern but also a true health hazard?
Although oral cancer is of utmost concern, other often-forgotten ones include the problem of bone-density loss due to missing teeth as well as the unhealthy dietary changes that usually accompany missing teeth.
Here are 5 health messages to include in your dental implant marketing.
- Missing teeth can lead to oral cancer
- Loss of even one tooth contributes to loss of jawbone density
- Loss of bone density leads to an uneven jawbone
- Loss of teeth usually means a less healthy diet, increasing concerns about osteoporosis
- Denture-induced tissue inflammation is a concern
Not only are dental implants the absolute best solution for replacing teeth in order to preserve jaw bone density and replace your patients’ dentures, but they also contribute to oral health and, by extension, good overall health.
Would you like help reaching your community with messages that will change people’s lives?
We have a wealth of experience with dental implant marketing on social media and will help YOUR practice meet the oral health needs of YOUR community today!
Further reading by Client Connection Group: