5 Proven Reasons To Tell The Truth In Dental Implant Advertising

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5 Proven Reasons to Tell the Truth in Dental Implant Advertising

Dental implant marketing is best if we tell the truth.

 

A New Way to Do Dental Implant Marketing

5 Proven Reasons To Tell The Truth In Dental Implant Advertising

 

Dental implant advertising sometimes gets a bad rap. Dental marketers are often considered to be far more interested in selling implants than in actually meeting people’s needs, doing and saying whatever it takes to make the sale. 

 

This is a serious problem. Because if prospective customers don’t believe our advertising message, they will not engage with it.

 

And, in the case of dental implants, this means that they will not be able to benefit from our solutions!

 

But a distrust of dental implant advertising does not need to remain the status quo. And here’s why:

 

There’s a new way to engage in dental implant advertising. It’s called telling your customers the truth.

 

Telling the truth to your customers means far more than simply avoiding dishonest advertising. It also means sharing freely with your customers about how much dental implants could change their lives.

 

Read The Ultimate Guide to Creating Goodwill Through Dental Marketing 

 

In this blog we will look at examples of poor implant advertising, discuss the importance of telling the truth and giving value with your dental implant advertising, and then give you 5 proven reasons to change the conversation and TELL THE TRUTH to all of the prospective customers in your community!

 

 

Let’s go!

 

Understanding the Problem … AND the Solution

5 Proven Reasons To Tell The Truth In Dental Implant Advertising

 

Many dentists and dental implant advertising companies have gotten into a bad habit of only shouting bigger discounts to their customers, but there’s a much better way to market – a way that tones down the noise and gives the prospective patients something of tremendous value.

 

 What is that something?

 

 Well, as we said, it’s The Truth, or in other words, honest information about implants, the options available to them as implant customers, and all the ways that dental implants could change their lives. All of this, by the way, can actually be delivered through dental implant advertising.

 

This is a far more effective way to market than to continue to engage in a shouting match with other dental offices about bargains on dental implants. 

 

And why engage in dishonesty?

 

As we said, many of the common shouted offers put out by poor dental implant advertising campaigns are slanted and some (such as 1-Hour Dental Implants) are next thing to actual lies in advertising. Quality implants simply take more time and cost more money than these ads say.

 

Read on for a full list of the reasons for and benefits of telling the TRUTH in your advertising.

 

Dental Implant Advertising That TELLS the TRUTH!

5 Proven Reasons To Tell The Truth In Dental Implant Advertising

 

Telling the truth is always the ethical responsibility of dental professionals – and should be for all human beings. 

 

But there are other compelling reasons (some of them perhaps self-serving) to tell the truth and give more information as you try to reach the people in your community that need dental implants.

 

Here are 5 proven reasons to tell the truth and the immediate results that they will give you:

  1. Differentiation: Telling the truth helps to set you apart from all of the other dental offices shouting half-dishonest bargains that never give a picture of how much implants could change patients’ lives. 
  2. Educational Value: Telling the truth is the way to actually meet people’s needs for information. See some important points to share with them below.
  3. Organic Urgency: Telling your customers the truth does something else: it builds organic, or true, urgency in their minds about having the procedure done. They begin to feel a burning desire from deep within them – a desire that doesn’t go away. 

 

Shouting a bigger discount, by contrast, builds only a false urgency that is quickly forgotten as soon as the time period expires or your prospective customer moves on to the next ad. The only

 

impetus was the possibility of saving money for a vaguely sensed need. Without dental implant advertising that helps to stoke a deep personal drive, the urgency dissipates as fast as it began.

 

     4. Higher Lead Quality: Customer lead quality and preparation for payment are also greatly enhanced by meeting the needs of thoughtful customers rather than appealing to bargain hunters.

 

At the end of the day, who would you rather have coming into your office: people interested in a dental implant solution and believing you to be the source of it or someone interested only in snagging an implant for the lowest possible cost?

 

    5. Improved Bottom Line: Giving large discounts and placing implants for bargain-basement prices hurts your bottom line. It is also highly unnecessary, since, as we have seen, patients will seek out a practice that is actually seeking to meet their needs.

 

Real Facts to Share With Your Customers

5 Proven Reasons To Tell The Truth In Dental Implant Advertising

 

Educating your customers and meeting their needs involves sharing the REAL FACTS about missing teeth and shrinking jawbones. Here are 2 important facts to highlight in your dental implant advertising.

  1. Jawbones can shrink as much as 25% in the first year of tooth loss!

 

How many of your customers know this? Realizing that the shrunken-jawbone look that they dread can happen this quickly is a powerful impetus to seek help sooner rather than later!

       2. Delaying implant treatment exponentially increases their chances of needing bone grafting in the future.

 

Bone grafting. That sounds chilling. Who wants to know that they are carrying some dead person’s bone around in their mouth? (Although if the procedure actually needs to be done, the patient needs to be assured that this is not actually the case.

 

Even though the original material is donated, the blood vessels grow through the bone and it becomes the patient’s own tissue.) The negative connotation that pops instinctively into people’s minds can, however, contribute to an urgency that propels them to reach out for the help that they need, again, sooner rather than later.

 

Long-Term Benefits of Telling the Truth

5 Proven Reasons To Tell The Truth In Dental Implant Advertising

 

Besides the 5 immediate benefits of telling the truth in your dental implant advertising, here are 5 long-term benefits for your practice, as well.

  1. Trustworthy Reputation: This is extremely valuable and is not worth trifling with. If prospective customers know that they can rely on everything that you tell them, they will seek you out and refer their friends to you. This will build an extremely valuable image for your practice over time.
  2. Long-Term Relationships: Building your customer clientele on honesty, integrity, and meeting real needs fosters long-term relationships that are extremely valuable for your practice. 
  3. Reduced Misunderstandings: Clear and truthful communication reduces the likelihood of misunderstandings between you and your patients. Again, consistently meeting needs and preventing information gaps will build that long-term trust in your practice.
  4. Improved Patient Satisfaction: This is another important reason to focus on education. Educating your patients tends to produce more satisfaction with the finished treatment because realistic expectations and an understanding was established from the beginning. Again, this will lead to an improved long-term image and more referrals.
  5. Legal Compliance: Prioritizing truthful advertising practices not only upholds ethical standards but also ensures compliance with all legal regulations governing dental implant advertising, whether local, federal, or associational. Gaining a few extra customers is not worth damaging your valuable reputation and the legal standing of your practice.

 

Wrapping It Up

 

To summarize, telling the TRUTH in your dental implant advertising will set your practice apart, give more value to customers as you share information about dental implants, and will avoid all the problems of dishonesty in advertising. 

 

Determine to make it your modus operandi today!

 

Read more:

The Best Dental Implant Marketing Plan

5 Ways to Implement the Best Dental Implant Marketing Plan

 

Dental Implant Growth Partner

 

Would you like a dental implant advertising partner who helps you tell the truth in your advertising?

 

Consider reaching out to Client Connection Group.  We have vast experience helping our clients craft advertising messages that get the truth about implants out to the many, many people in our communities who need to hear it.

 

Just ask our satisfied dentist customers from coast to coast!

 

Reach out to Client Connection Group today

 
5 Proven Reasons To Tell The Truth In Dental Implant Advertising

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