Dental implant marketing is one of the fastest-growing and most popular areas of dental advertising. And with good reason. But improved visibility is the key to truly seeing the results you want to with dental implant marketing.
Our dental implant marketing needs to think about this question: Do prospective patients have any idea that the fate of their heart is connected to whether or not they replace the missing teeth in their mouth?
In this Ultimate Guide to Creating Goodwill in Your Community Through Dental Marketing, we are going to explore the message and the methods of dental marketing in some depth.
Here at Client Connection Group, we are very concerned about creating goodwill in and through dental implant marketing and we talk a lot about it.
Dental implant marketing has a much bigger message than we usually think. Although we need to spread the word about improved quality of life and no more embarrassment over missing teeth, we’ve got to add physical and emotional HEALTH to the radars of seniors when it comes to gaps in their mouth!
Dental implant marketing needs to be aggressive in reaching seniors who are progressively losing their teeth and experiencing poor self-rated health and grief over losing their natural teeth.
Closing cases, especially large complex cases, is crucial to dental practice growth. But there is one problem: A dentist who doesn’t have a way of
Living with missing teeth should not be a permanent condition for anyone, especially not the elderly!
Here’s the full list of the health dangers that seniors face when they live with missing teeth.
We’re all about building goodwill here at CCG.
So…how do we build goodwill with our dental implant marketing theme?
A broader look at dental marketing themes might help us understand how to utilize them better in dental implant marketing.
Dental marketing themes are general groupings of ads according to the connections and benefits they use to reach their audiences.
A recent study of centenarians discovered the fact that those who had the most teeth at ages 65-74 had the greatest chance of reaching the age of 100! In other words, there was a direct connection between oral health as measured by the number of teeth a person had around the age of 70 and how many years that person had left to live.
Many seniors in your community probably have NO IDEA that the issue of missing teeth is anything beyond a nuisance and an aesthetic liability.
Your dental implant marketing needs to alert them to the connections between missing teeth and cognitive decline.
But how well do you actually know seniors, your target audience for dental implant marketing? How do you help them to see that dental implants could truly solve their problems?
Let’s look at some examples of well-branded companies. Even though none of these are dental branding examples, the principles are the same.
Remember YOU can never be duplicated! And this is also true of everything that flows from you. And, the more distinctive mental handles YOUR personalized dental branding provides for people’s minds, the more likely they are to connect with and choose your practice!
People value the relationship with their dentist so highlighting your relationship style will get their attention. Just like a doctor, people see a dentist as both a valued source of advice and a family friend. Prospective patients choose a dental office for that relationship. It’s not about the service; it’s about the person providing it.
Building goodwill and trust is a very important part of dental implant marketing.
What is dental branding? Dental branding is the process of setting yourself and your practice apart from the herd in order to attract and retain patients.
You develop a brand for its exclusivity; your brand is the something that your patients can get at your practice that they can get nowhere else.
Dental implant advertising usually doesn’t mean skyrocketing, overnight results, but, even for experienced marketers, this can sometimes feel hard to understand.
Have you ever wondered what you were doing wrong when your customers were not ready to buy from you the minute you decided to market dental implants to them?
In discussing dental implant marketing here at Client Connection Group, you will hear a lot about the term goodwill.
It is always good to define our terms, so what do we mean by our use of this word in relation to dental implant marketing?
Dental implant marketing has a unique opportunity in marketing that often goes unrecognized. Here it is: Our target audience is primarily senior citizens and those approaching that status – let’s just say people over the age of 50.
Dental implant marketing is important because we want to reach everyone who is missing teeth. But it is especially important that we, as dental implant specialists, remind ourselves that our primary audience is the senior citizen community.
Dental implant marketing is all about the present and the future, and that’s how it should be.
But every now and then, it doesn’t hurt to look back at our past.
For one thing, this kind of information makes us all more thankful to live in the modern era and can help to highlight what a tremendous blessing modern dental implants really are.
Dental implant advertising has frequently received a bad rap – and for good reason. Many times, dentists seem desperate to simply bring in patients, no matter what.
If you’re like most dentists, you would like to find a marketing agency that you could trust your dental implant marketing to for the long haul.
Could oral health messages be used more forcefully in dental implant marketing?
We think so!
We’re all involved in dental marketing, and we’re usually focused on the present and the future – for good reason.
But, today, let’s take a short stroll through the history of dental marketing and see what we can learn from where we’ve been.
What has dental marketing been like through the years and how has its message and methods changed over time?
Do you know the most valuable piece of dental implant marketing equipment in your office?
It’s your phone!
There’s a new way to engage in dental implant advertising. It’s called telling your customers the truth. Many dentists and dental implant advertising companies
Dentistry took its place as one of the fastest-growing sectors of the healthcare industry in 2022, for both short-and long-term reasons. So in an age of growth, what does great dental marketing look like?
Here at Client Connection Group, we believe that there is a better way to do dental implant advertising. We appeal to the MINDS of our customers, educating them rather than simply shouting discounts.
Are you running a party house? Blame your dental implant marketing if you are. Although we know that party house doesn’t truly describe any top
Last week, we discussed the need for a dental implant marketing PLAN and gave you the BEST possible plan. It was this: Become the
Is your dental implant marketing reaching The Forgotten 97% of dental implant patients? Do you know that most dental implant marketing is simply fighting over
Dental implant marketing is all about knowing your audience and meeting them just where they are. And the audience for dental implants is made up
Dental implant marketing is extremely important for the future of your practice because of the present and future projected value of the dental implant sector.
Maximum dental practice growth is all about using our assets to maximum advantage. And as we all know, our most valuable assets in the dental office are our employees!
Every dentist interested in dental practice growth (and that’s all of us) seems to be asking themselves one question right now: “How do I discover
For maximum dental practice growth, we advised you in a previous blog to head out and find those people with a CALLING for dentistry. But
Dental practice growth – We all want it. To reach our maximum potential as dental practices, let’s think a little more deeply about a question
Dental implant marketing deserves every effort that we can give it. Dental implants represent the biggest advance in dentistry within the last 50 years.
In the previous post, we discussed the treatment coordinator’s role and conversation with the patient as they present the case. In this post, we will conclude our discussion by talking about the best way for the treatment coordinator to actually close the case in a way that maximizes case acceptance and therefore leads to maximum dental practice growth.
You the dentist have now hired a skilled, positive person as the treatment coordinator in order to maximize dental practice growth. Now, what are some best practices as the treatment coordinator begins their work of presenting the value of the case to the patient?
Dental Implants and dental implant marketing will not be going away any time soon by all indicators. Implants continue to grow in popularity. According to the latest study by iData Research, over 3 million dental implants are placed each year in the United States with that number expected to continue to climb due to an aging population.
Dental offices usually think in terms of cases and cash when they’re thinking about dental implant marketing, but if the goal is maximum revenue, we
For maximum dental practice growth, you must be able to truly motivate every employee on your team. That leads us to a simple question: What
So you have realized the value of a dental treatment coordinator to your dental practice growth. You have designated a space in which they
Dental phobia is a huge enemy of dental practice growth. A full 36% of the population is believed to suffer from dental anxiety with
Every dentist is seeking dental practice growth these days. Many are focusing on clever advertising strategies with Google Ads, Facebook, Instagram, and Tiktok. These
Special message from Brad, co-founder of Client Connection Group. Client Connection Group (CCG) just passed a very impressive milestone: We have spent 1 MILLION