Dental Implant Marketing – 10 Steps to Winning Facebook Creatives

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Dental Implant Marketing – Principles for Winning Facebook Creatives

Dental Implant Marketing – 10 Steps to Winning Facebook Creatives

 

Winning Dental Implant Facebook Ads Don’t Just Happen!

Dental Implant Marketing – 10 Steps to Winning Facebook Creatives

 

As you well know, winning Facebook creatives that rise above the general noise, do NOT just happen. They take a lot of study, effort, and work to create.

 

But the most important work is this: Learning how to understand the people who will be reading your ad and the principles behind creating winning Facebook dental implant marketing ads.

 

Because dental implant marketing ads that do very well, do very well for a reason! 

 

Like everything else in life, there are principles that, if followed, will yield results, and if not followed, will result in inevitable disappointment.

 

In this blog, we’ll be looking at why Facebook creatives are so important, explain the general principles for creating Facebook creatives, and give you 10 tips to follow as you write attention-getting Facebook ads for dental implant marketing.

 

What Are Facebook Creatives and Why Do They Matter?Dental Implant Marketing – 10 Steps to Winning Facebook Creatives

Although you are, no doubt, familiar with Facebook, let’s look at exactly what a Facebook creative is.

 

A Facebook creative refers to any of the multimedia and visual elements used in Facebook advertising, including images, videos, written copy, ad headlines, and other elements. 

 

The goal of all Facebook creatives is to capture as much attention from the target audience as possible, encouraging them to take a desired action. 

 

Okay, that’s what a creative is.

 

But Why Is It so Important to Create Good Creatives on Facebook?

Here are 5 facts about Facebook that answer this question:

  • As of 2023, Facebook had 3.03 billion monthly active users (MAUs) worldwide
  • Every day, 2.064 billion users log in to Facebook. That means 68.11% of Facebook’s monthly active users are also daily users.
  • There are 243.5 million Facebook users in the United States. After subtracting out children under 13, this means that about 86% of the US adult population is on the Facebook platform! 
  • Marketers can potentially reach something like 2.11 billion Facebook users worldwide through advertising on Facebook.
  • Facebook’s official website gets around 17 billion visits each month on average!

 

The last statistic is especially crazy. That is the equivalent of EVERY PERSON in the world visiting the Facebook site twice every month!! Tell me, what else does EVERYONE in the world do online twice a month? Not very much.

 

Here are 2 more infographics with more information about Facebook and its growth over time.

Dental Implant Marketing – 10 Steps to Winning Facebook Creatives

Between the US and Canada, Facebook had 270 million MAUs in the second quarter of 2023.

 

This table and the following list show the growth in the number of MAUs in the US and Canada from 2010-2023.

Dental Implant Marketing – 10 Steps to Winning Facebook Creatives
YearUsers (in millions)
2010154
2011179
2012193
2013201
2014206
2015219
2016231
2017239
2018242
2019248
2020258
2021262
2022266
2023270

 

According to Statista.com, as of May 2021, “Facebook was the most used social media site in the United States accounting for 71.8 percent of all social media visits.

 

Ranking in second place was Pinterest with 12.4 percent, followed by Twitter and Instagram with 9.15 percent and 3.82 percent respectively.”

 

The conclusion? “Although other sites remain popular, Facebook’s number of visits made it undoubtedly the leading social media platform in terms of social media site visits.” (emphasis added)

 

Facebook, which was officially renamed Meta in 2021, is THE place to put your best foot forward with dental implant marketing. The opportunities there are almost endless.

 

Let’s dive in further.

What Are the General Principles for Winning Facebook Ad Creatives?Dental Implant Marketing – 10 Steps to Winning Facebook Creatives

 

So, if we have the potential to reach 70% of the US population by posting creatives on ONE platform, a big question presents itself:  HOW do you do it?

 

Here are some general principles.

 

1. Make sure that the layout is attractive.

    • Do not cut any corners on image and design quality and layout. Picture how your creativity will look to someone scrolling through Facebook. Would YOU stop to look at it? It has to be more enticing than the other 100 posts about things people are more likely to care about.
    • Also, be sure to picture it alongside those posts. Don’t think of it in isolation because that’s not the environment that it will live in. 

 

2. Remember every piece of a creative succeeds when it sells the next step.

    • Do not cut any corners on image and design quality and layout. Picture how your creativity will look to someone scrolling through Facebook. Would YOU stop to look at it? It has to be more enticing than the other 100 posts about things people are more likely to care about.
    • Also, be sure to picture it alongside those posts. Don’t think of it in isolation because that’s not the environment that it will live in. 

 

3. Curiosity is the key to getting people to take the next step. Curiosity is one of the strongest motivators, especially for people in their online mode, i.e. doom scrolling.  

 

4. Do not reinvent the wheel, but make the wheel your own. There are 2 extremes here. 

    • Trying something besides a wheel or placing a triangle on the wheel in pursuit of something different.
    • Deciding that the important thing is following the crowd, you simply adopt a plain-Jane wheel that interests no one.
    • The wheel should not be re-invented because usually if everyone is doing something a certain way, it is because it works.


5. People buy from people who understand them so intimately that it feels like the voice in their head. 

 

6. Get to know your customers intimately. 

    • Know their pain points.
    • Learn the language that they employ to describe their problems. Try to use the same words they do with as much specificity as possible.
    • Find out what they want more than anything else.
    • Create a customer persona.

 

For an in-depth look at the subject of customer personas, read our recent blog Dental Implant Marketing – Know Thy Patients

 

Or for a more general look at knowing your prospective patients, read the blog 7 Powerful Dental Implant Marketing Ideas.

 

Practical Pointers for Winning Facebook Ad CreativesDental Implant Marketing – 10 Steps to Winning Facebook Creatives

 

As you can see, creating attention-grabbing Facebook creatives for dental implant marketing involves combining engaging visuals and persuasive messaging. 

 

You need to capture people’s attention FAST and give them a compelling reason to stop scrolling and read your ad! 

 

Here are 10 practical pointers to help you apply the above principles and create creatives that do just that.

  1. Highlight Patient Success Stories: As you know, showcasing before-and-after photos and testimonials from patients who have received dental implants is a winning strategy. Use these real stories in your Facebook ads to build trust and credibility.
  2. Intriguing Headlines: Craft attention-grabbing headlines that speak to their pain points. For example, “Say Goodbye to Missing Teeth: Discover the Power of Dental Implants” or “Get Your Smile Back with Dental Implants.” Remembering the above-mentioned general principle about getting inside their head will aid tremendously in writing headlines.
  1. High-Quality Imagery: Use high-resolution images and videos, 3D animations, or close-ups of dental procedures, demonstrating your practice in action with dental implants. Showing your state-of-the-art implant equipment and facilities will build a professional and trustworthy image of your dental practice. 
  2. Educational Focus: Using your content to TEACH people about dental implants and their benefits is a powerful form of giving. Use infographics or short videos to explain the process and they will reward you with trust in your ability to help them.
  3. Scannable Content: Write concise, informative captions for your images and use short, scannable paragraphs and bullet points for easy reading.
  4. Engage with Questions: Create content that encourages engagement, like asking questions in your ad copy. For example, “Wouldn’t you love to smile freely again?” These questions help to connect and prompt them to think about how much their condition could be improved.
  5. Clear Call to Action (CTA): Include a strong and clear CTA, such as “Book Your Consultation,” “Learn More,” or “Call Now.” Always tell your prospective patients what the next step for them should be, because people are suggestible. If you tell them what to do, there’s a strong possibility that they will do it!
  1. Consistent Branding: Develop and maintain a consistent visual style, color scheme, and messaging that shows your brand the way that you want to be seen. This helps to build brand recognition and trust in your practice.
  2. Mobile-Friendly Design: Since approximately 97% of users access their account via mobile phone at least sometimes, your creatives must look good on mobile devices, although do not forget about desktop optimization either.
  3. A/B Testing: Continuously experiment with different ad variations to see what works and what doesn’t in Facebook dental implant marketing. Test various headlines, images, CTAs, and ad formats, and most importantly, USE what you learn to optimize your ads.

 

Facebook advertising is like all marketing, “a race without a finish line.” That means that it is an ongoing process, requiring regular monitoring of your ad metrics and adjusting your creatives to maximize your dental implant marketing ROI.

 

But keeping in mind these general principles and following these practical steps will give you a much better chance of creating the attention-grabbing dental implant marketing Facebook creatives that your practice needs!

 

Final Points

Dental Implant Marketing – 10 Steps to Winning Facebook Creatives

 

In the end, people buy from Facebook ads that make them feel understood! 

 

Always ask yourself as you’re working on an ad, “Will this ad make my readers feel understood?”

 

Here are 2 more points to keep in mind during the creative process:

  1. Use the Problem-Solution Approach: Always begin with the problems that the patient is experiencing due to missing teeth or denture discomfort, and then offer dental implants as the solution. Everyone has problems, and people ARE seeking answers to their issues. 
  2. Highlight the Benefits: It has been said, “People don’t buy grass seed; they buy a beautiful green lawn,” In that spirit, always stress REAL benefits – the improved quality of life, enhanced confidence, and long-term solutions – that dental implants offer for people’s lives.

 

Wrapping It Up

 

Understanding the principles behind winning Facebook ad creatives takes a lot of work, but the results are well worth it!

 

With 243.5 million Facebook users in the United States, making the effort to improve your Facebook ads is well worth your time. 

 
Just think how many people in YOUR community are on Facebook – at this very minute!

 

Use these principles to develop winning Facebook creatives that connect and engage your audience at a deep level, and you will see your dental implant marketing ROI soar! 

 

Dental Implant Growth Partner

Would you like a partner with extensive experience in creating winning Facebook creatives?

Consider reaching out to Client Connection Group.  

 

Our innovative ads, expertly crafted using these principles, will give you the marketing ROI that you are looking for!

Just ask our satisfied dentist customers from coast to coast!

 

Why not reach out to Client Connection Group today

(You will gain value from the call even if you choose not to use us.)

 

We’ll help you learn how to create dental implant marketing that will reach all of the people on Facebook in YOUR community! 

Dental Implant Marketing – 10 Steps to Winning Facebook Creatives

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