Dental Implant Marketing – How to Use the “Reclaim Your Natural Beauty!” Theme
Get Organized With Themes for Maximum Connection
Dental marketing themes make dental implant marketing much, much easier.
Here at CCG, we’ve collected the top 10 themes and divided them into categories, Educational implant themes, Quality-of-Life implant themes, and Importance of Your Smile implant themes.
Read Make Dental Implant Marketing Easier With Ready-made Themes for the full breakdown and explanation of how to use themes in general.
Today we’re going to focus on one Importance of Your Smile implant theme, “Reclaim Your Natural Beauty.”
In this blog, we’ll explain why this theme is so important, talk more about how to remind them of what dental implants could restore for them, and give you 10 fresh ideas to work into your ads in order to best connect with those seeking to restore their natural beauty.
Reviewing Dental Implant Marketing Themes
But just to be clear, what are dental marketing themes again?
Dental marketing themes are general groupings of ads according to the connections and benefits they use to reach their audiences.
Each theme is an overarching concept or idea that serves as a central focus for marketing campaigns.
As we said, using themes in your dental implant marketing makes the work much easier.
Here’s what they simplify:
- Crafting ads
- Focusing on the patient
- Sending a unified message across all advertising channels
Here is a review of the top 10 dental implant marketing themes:
Educational Implant Themes
- “Your Journey to a New Smile”
- “Personalized Solutions for Every Smile”
- “Experience the Science of a Strong Smile
Quality-of-Life Implant Themes
- “Eat, Speak, Live Naturally”
- “Say Goodbye to Dentures”
- “Restore Your Bite and Confidence”
- “Revitalize Your Oral Health”
Importance of Your Smile Implant Themes
- “A Lasting Investment in Your Smile”
- “Smile with Confidence”
- “Reclaim Your Natural Beauty”
Check out our recent blogs on many of these other themes by visiting our Articles page.
There is SO MUCH to learn about dental implant marketing, and CCG has some of the greatest resources available!
Check out the link above today!
Why Is This Theme So Important?
This theme has the potential to connect powerfully with people in your community who are struggling with missing teeth.
It is especially powerful for women, who hate what the gaps in their mouth have done to their once-beautiful face!
They all want to restore their NATURAL beauty! They want to look like they USED TO LOOK!
And of course, men are not excluded from this appeal either. They want to restore the dignified, normal appearance of bygone years.
And they don’t want an artificial or surface solution if they can help it. And nothing is more surface than dentures, crowns, etc., that sit on TOP of your gums or existing teeth!
Although dental implants are also artificial teeth, people need to know that implants are designed from start to finish to replicate their natural teeth. Here’s how they do it.
- Shaped exactly like their existing teeth
- Anchor directly into the jawbone
- The ONLY option that replaces both the crown AND the roots of their teeth.
Many people do not realize these things. They do not realize how perfectly dental implants would replace their existing teeth.
They may still think that implants are not all that different from dentures or other similar options.
Change this with your dental implant marketing!
Let your community know that dental implants could restore their NATURAL beauty and dignity!
How to Connect With People Using This Dental Implant Marketing Theme
What are the best ways to use this theme as you strive to help them understand how MUCH dental implants have to offer?
Here are 10 ideas to work into your ads to help call up visions of their NATURAL beauty of bygone years!
- Restored Natural Appearance: As we said, get them thinking about how wonderful it would be to LOOK just the way that they used to!
- Replacement of Missing Teeth: Of course, a big part of restoring natural appearance is replacing missing teeth. Since they are designed to be virtually indistinguishable from natural teeth, implants fill gaps in the smile and restore a complete, natural-looking set of teeth.
- No Damage to Adjacent Teeth: Unlike dental bridges, implants do not require the alteration or damage of adjacent healthy teeth, thus preserving what natural beauty remains in the patient’s mouth.
- Full Customization Available: Since every person’s natural beauty is unique, restoring it will be unique as well. Highlight that dental implants are an extremely personalized treatment, tailored to each patient’s individual needs and facial structure.
- Lip and Cheek Support: Dental implants restore support to the lips and cheeks, helping to maintain fullness and preventing the dreaded sunken or aged appearance that occurs with loss of teeth and jawbone density.
- Symmetry Restoration: Beauty is largely a by-product of symmetry. Implants contribute to facial symmetry by restoring missing teeth, ensuring balance between both sides of the face.
- Improved Bite Alignment: Replacing missing teeth with implants can improve bite alignment. This restores normal bite and oral function both in eating and speaking.
- Natural Appearance While Speaking: No more unnatural straining and slurring while speaking. Dental implants cure speech difficulties that can arise with missing teeth or ill-fitting dentures and restore a natural, normal appearance during elocution.
- Youthful Appearance: Returning to the look of youth is, of course, the Holy Grail of all beauty aids. Help them understand that dental implants CAN actually make a person look younger and more vibrant by preserving facial contours and preventing the premature aging associated with tooth loss.
- Restored Confidence: Help them remember how confident they used to feel in their complete and beautiful smile and appearance. Get them to see that this confidence can be restored to them through dental implants.
With all of these points, help them to visualize how dental implants could free them ONCE AND FOR ALL from the ravages of missing teeth and dentures!
A Few Final Points
Here are several additional points to keep in mind for connecting with potential customers as you use this important theme.
- Before-and-After Visuals: Although you would not use revolting visuals in ads, keep in mind the power of compelling pictures that showcase the transformation that can be wrought through dental implants. Use these visuals most, perhaps, in private consultations with patients as they are weighing their choices.
- Patient Testimonials: This one is very important and is often overlooked. Share real-life stories and testimonials from satisfied patients who have seen their natural beauty restored by dental implants.
- Predictable and Successful Outcome: Emphasize the fact that dental implant procedures have a high success rate of approximately 95-98%, making them a reliable and predictable option for restoring the natural beauty that was lost.
Wrapping It Up
Ultimately, dental implants offer a comprehensive solution for all the people in your community who are seeking to restore their natural beauty. Many people can testify to the miracle that dental implants actually are, with their combination of aesthetics, functionality, and long-term benefits.
The boost of restored confidence in their appearance alone is worth the money!
Use the “Reclaim Your Natural Beauty” theme to focus your dental implant marketing and help prospective patients visualize what their lives could actually be like with dental implants!
Let your dental implant marketing be the vehicle that spreads the word that people no longer need to settle for either unnatural gaps or unnatural teeth.
They just need dental implants!
Dental Implant Growth Partner
Would you like help in crafting powerful ads that will reach all the people in YOUR community who would like to restore their natural beauty?
Our innovative ads, focused on the tremendous difference that dental implants make in a person’s life, will give you the marketing ROI that you are looking for!
Just ask our satisfied dentist customers from coast to coast!