SMILE – for Your Health?
Dental implant marketing is all about helping more people improve their smiles, right?
Well, that’s certainly a good chunk of it, as you well know.
But did you ever think about the fact that there’s more to smiling than appearance?
That’s actually the truth; smiling itself does something for a person’s health!
And that’s something that we would almost guarantee that your prospective patients don’t think about often enough!
In this blog, we’re going to discuss the importance of smiling, talk about why this information could be useful to dental implant marketing, and give you 10 ideas to work into your dental implant marketing ads to help to show your community the importance of smiling.
First, however, we’re going to review dental implant marketing themes again since they can help us see where our ads fit in the overall advertising structure.
Reviewing Dental Implant Marketing Themes
Here at CCG, we recently wrote a series of blogs on dental marketing themes. Here is a review of what themes are and the top 10 themes in dental implant marketing.
Dental marketing themes are general groupings of ads according to the connections and benefits they use to reach their audiences.
Each theme is an overarching concept or idea that serves as a central focus for marketing campaigns.
Using themes in your dental implant marketing makes the work much easier.
Here’s what they simplify:
- Crafting ads
- Focusing on the patient
- Sending a unified message across all advertising channels
And, here is a review of the top 10 dental implant marketing themes:
1. Educational Implant Themes
- “Your Journey to a New Smile”
- “Personalized Solutions for Every Smile”
- “Experience the Science of a Strong Smile”
2. Quality-of-Life Implant Themes
- “Eat, Speak, Live Naturally”
- “Say Goodbye to Dentures”
- “Restore Your Bite and Confidence”
- “Revitalize Your Oral Health”
3. Importance of Your Smile Implant Themes
- “A Lasting Investment in Your Smile”
- “Smile with Confidence”
- “Reclaim Your Natural Beauty”
Check out several of these blogs on smiling themes to get started.
Notice how many of the themes mention smiles. That’s natural, of course, because dental implant marketing is all about promoting more, and more beautiful, smiles.
Smiling for your health could be thought of as another less dominant theme in the Importance of Your Smile grouping.
Less dominant perhaps, but still very important.
The reason for the strong connection between smiling and dental implant marketing is found in the definition of a smile.
A smile is “a pleased, kind, or amused facial expression, typically with the corners of the mouth turned up and the front teeth exposed.” (emphasis added)
How often do people with decayed, missing teeth want to turn the corners of their mouth up in a way that exposes their teeth to public view?
Answer: Not very often, or possibly never.
We’ll talk about why this is a problem in a minute, but for now, let’s look at the different types of smiles.
Researchers have identified 3 main types of smiles according to the emotional effects that they have on others:
- Reward: Smiles that convey approval, happiness, contentment, and other positive feelings.
- Affiliation: Smiles that communicate positive intention, trustworthiness, a sense of belonging, compassion, and social connection.
- Dominance: Smiles intended to convey contempt, disgust, or superiority. Such smiles have been shown to increase cortisol (stress hormone) levels in people they are directed toward.
Smiles can also be grouped into 3 classifications according to their physical shape:
- Cuspid smile – A third of the population has this diamond-shaped smile.
- Commissure Smile- Approximately 2/3 of the population possesses a bow-shaped smile.
- Complex Smile- About 2% of the population smiles using a complex set of 3 muscles – hence the name of this rare smile.
Despite the wide range of reasons for smiling and ways in which we smile, many people think of smiling quite narrowly. They see it simply as an involuntary response to happy moments or an expression of pleasure.
Although this is true, it misses an important point: Smiling can be something that we choose to do.
And psychology has discovered that smiles whether conscious or unconscious have tremendously positive effects on our health, our moods, and the emotional health of the people around us.
The Importance of Smiles
Research shows that children smile an average of 400 times per day, compared to the average happy adult who smiles 40-50 times per day and the typical adult who smiles only 20 times per day.
It’s sad how we go downhill, isn’t it?
Although we might not do enough of it, it’s still true that everyone loves a smile … and everyone loves TO smile!
Except, as we said, those with missing or decayed teeth!
If you’ve never experienced it, you probably cannot realize how debilitating it actually is to live with the knowledge that to open my mouth is to look ugly and expose myself to judgment.
And this knowledge certainly PREVENTS people from smiling!
It’s understandable; who wants to look ugly?
But why is this such a problem, beyond the fact that these people don’t appear as happy?
10 Reasons Smiling Is Vital to a Person’s Health
Here is a listing of 10 physical and psychological benefits of smiling. Use these in your dental implant marketing ads to help your prospective patients see the importance of fixing their smile.
- Stress Reduction: Smiling can help reduce the stress and anxiety of modern life. It does this by triggering the release of endorphins, which are natural stress relievers.
- Mood Enhancement: Smiling automatically increases your body’s production of dopamine and serotonin. This boosts your mood since these neurotransmitters are associated with feelings of happiness and contentment.
- Pain Relief: When you smile, it releases endorphins, hormones that act as natural painkillers, helping to alleviate minor aches and pains.
- Lower Blood Pressure: Smiling allows for a relaxation of the blood vessels of the body. This phenomenon lowers blood pressure and reduces the danger of stroke and other heart diseases.
- Strengthened Immune System: Research shows that happy, smiling people have stronger immune systems and a higher resistance to illnesses.
- Improved Relationships: Since smiling is a voice in all languages speaking friendliness and approachableness. it helps people connect in healthy bonding with their neighbors and maintain those improved relationships. These connections have a hugely positive impact on their mental and emotional well-being.
- Longer Life: Help your prospective patients see that all of these various health benefits adds up to one thing – a longer lifespan. Studies consistently show that smiling people tend to live longer.
- Pain Tolerance: Why is it that someone who wants to fake bravery, smiles? It turns out that they’re onto something. Smiling can increase a person’s pain tolerance threshold, allowing them to endure discomfort more easily.
- Reduced Stress Hormones: This is a point that every person in the highly negative modern world needs to hear. Smiling is an effective way to lower the cortisol levels in your body. Hear that, you howling social warriors?
- Enhanced Facial Muscles: How is it that you can tell so easily whether an old person has lived a happy or sad life? The answer is in the face – smiling engages various facial muscles, which can help improve facial tone and reduce the appearance of wrinkles over time.
It all adds up to one thing: Smiling is very, VERY good for you!
In fact, if smiling were a vitamin, it would be prescribed by every doctor in town!
Wrapping It Up
Anything we can do to help more people smile more is well worth the trouble!
Smiling has tremendous benefits for a person’s health. Poor teeth interfere with a person’s willingness to smile, thus depriving them of the chance to experience these health benefits.
But you know the solution to a mouthful of poor or missing teeth.
We can spread the word with our dental implant marketing to people who may not realize that an ability to smile would improve and even prolong their life!
Dental Implant Growth Partner
Want to reach your community with the message that smiling more would benefit them in immeasurable ways?
And along with that, wouldn’t you love to fill your calendar with implant customers?
Our innovative ads, focused on telling those living with missing teeth that their lives can be transformed, will give you the marketing ROI that you are looking for!
Just ask our satisfied dentist customers from coast to coast!