(This post was updated and expanded on 9/5/23)
Make Dental Implant Marketing EASIER With Themes!
Have you ever struggled to come up with new content for a new dental implant marketing ad?
Of course, you have.
Because we all do.
Learning how to connect with prospective patients is a reality and a struggle for every dentist engaged in dental implant marketing.
Perhaps, there is a way to make it easier for ourselves.
What if we would consider tapping into the power of THEMES in our dental implant marketing?
What if themes would make it EASIER to focus on our customers and connect with them?
In this post, we’ll explain what dental marketing themes are, give you the top 4 dental marketing themes, and talk about how to break them down into smaller, implant-specific themes to make connecting with your customers much easier!
We’ll also explain the many other benefits that themes offer for your marketing as we go along.
Ready? Let’s dive in.
What Do We Mean by Dental Marketing Themes?
What do we mean by dental marketing themes?
Dental marketing themes are general groupings of ads according to the connections and benefits they use to reach their audiences.
All of the dental marketing in most communities can be grouped into several common themes.
Here are the top 4 general dental themes applicable to dental implant marketing.
- Education on dental treatments
- Improving the quality of life of the patient
- The importance of a clean white smile
- Offering limited-time promotions
Each theme is an overarching concept or idea that serves as a central focus for marketing campaigns.
Now let’s look at dental implant marketing specifically.
Applying These Themes to Dental Implant Marketing
Here is a list of 10 smaller implant marketing themes that are packed into these general dentistry themes. Identifying which one will connect best with your community will help you craft targeted ads that will carry your chosen message to your community.
- “Educational” Implant Themes
- “Your Journey to a New Smile”: This theme takes the storytelling approach, guiding potential patients through the process of getting dental implants – from the initial consultation to the final result. This helps to reduce fear and intimidation, ever-present realities for implant patients.
- “Personalized Solutions for Every Smile”: This theme emphasizes the customization of dental implant treatments, highlighting your ability, as the dentist, to tailor them to each patient’s unique needs and goals.
- “Experience the Science of a Strong Smile”: This theme stresses the technological and scientific advancements behind dental implant procedures, positioning them as the modern and reliable solution that they are.
2. “Quality-of-Life” Implant Themes
- “Eat, Speak, Live Naturally”: This theme centers on the functional aspects of dental implants, showing patients how they will be able to enjoy their favorite foods, speak clearly, and live life to the fullest once again. This theme also emphasizes how closely dental implants mimic natural teeth.
- “Say Goodbye to Dentures”: This theme targets individuals who are dissatisfied with traditional dentures (and what patient using dentures isn’t?), highlighting the stable and comfortable alternative that implants offer.
- “Restore Your Bite and Confidence”: This theme speaks to prospective patients who are struggling with chewing difficulties due to missing teeth. It works to emphasize how much dental implants can help with both oral function and self-assurance.
- “Revitalize Your Oral Health”: This important theme is underused among implant marketers. It focuses on the health benefits of dental implants, particularly their ability to maintain jawbone density and prevent oral health issues associated with missing teeth. Many people in our communities need to hear this message.
3. “Importance of Your Smile” Implant Themes
- “A Lasting Investment in Your Smile”: This theme is important both for those doubting the longevity of implants as well as older people who tend to believe they have only a few years left. This theme focuses on the durability and long-term value of dental implants, positioning them as a worthwhile investment for anyone due to the tremendous benefits they offer.
- “Smile with Confidence”: This is another very important theme. It underscores the aesthetic benefits of dental implants, highlighting how they can restore the self-confidence needed to laugh and smile among other people once again.
- “Reclaim Your Natural Beauty”: This theme is especially attractive to women, of course, and plays up the natural look and feel of dental implants. It also appeals to individuals who want single-tooth restorations that seamlessly blend with their existing teeth.
4. “Offering Limited-Time Promotions” Implant Themes
There are many examples of these. For some of them, check out the blog, Dental Implant Marketing Foundations -5 Ways to Build Trust.
BUT… you should NOT rely on high-powered promotions for your dental implant marketing! Focusing on the other, more valuable themes will do far more for your profitability than trying to market on price.
This is because promotions do not focus on the patient; they tend to focus on you and your practice.
That is not the path to profitable marketing ROI!
Why Are Dental Themes Important in Implant Marketing?
Here is a look at the 6 main reasons for their importance:
- Clear, Effective Communication: Themes provide a structured and focused way for marketers to communicate the benefits of dental implants to potential patients. Dental implants are complex procedures, and people will understand and remember their key advantages far better if ads are carefully tailored to a theme.
- Deeper Emotional Connection: Themes can help marketers tap into the emotions and desires of potential patients, such as their deep desires to smile freely, look normal, and enjoy life again. Using the storytelling theme is an especially good way to build this connection.
- Across-the-Board Consistency: This is a major benefit. Dental implant marketing themes ensure that your messaging is consistent across all channels and touchpoints. Consistency in messaging builds trust and recognition, helping to establish you as the dental implant expert in your community.
- Targeted Differentiation: This may seem counter-intuitive, but themes allow you to differentiate your dental practice from competitors. When you focus on specific themes that highlight unique selling points of dental implants, you stand out in a crowded market and give potential patients a compelling reason to choose your services.
- Memorable Authority Building: By consistently highlighting key themes related to dental implants, you position your practice as an authority in this field in a way that people will remember. This can lead to heightened credibility and trust among potential patients, increasing the chance that they will remember your practice when they’re ready to seek implant solutions.
- Improved Conversion Rates: Ultimately, the goal of marketing is to convert potential patients into actual patients. You will find that using these themes effectively can help move prospects through the marketing funnel from initial awareness to consideration and, finally, to moving ahead with treatment.
Ultimately, dental implant marketing themes are important because they provide an overall concept or framework, making it easier to craft powerful, patient-focused ads and send a unified message across all advertising channels.
A few more words on how themes help to differentiate you in the minds of consumers.
As we said, it seems counter-intuitive. How could choosing a theme in dental implant marketing and crafting your ads to fit into that theme differentiate you in the minds of consumers? Wouldn’t the exact opposite be the case?
Not, if you do your homework. The care and study that you put into choosing a theme for your ad will also help you to identify all the ways that your ad could stand out WITHIN that theme.
Just find the themes that the ads in your community aren’t covering (or aren’t covering completely), and you will know EXACTLY what will make prospective customers give you a second look.
Ways to Use These Dental Marketing Themes
Since themes provide a strategic framework for your dental implant marketing content, just choose the framework that best sets you apart in YOUR community, focusing on the patients as you do so.
Are all the dental implant ads in your community talking about clean, white smiles from full sets of teeth, but nobody is talking in any depth about WHY they’re so important?
Use the under-used “Revitalize Your Oral Health” theme and craft some ads talking about the health dangers of living with missing teeth! (These people are at increased risk from everything from oral cancer to dementia, by the way.)
Want to guide people away from dentures and toward dental implants?
Check if any ads are using the “Say Goodbye to Dental Implants”, improve on them and beat them if there are any, and talk about the tremendous improvement in quality of life that implants can give to patients with dentures.
Using the “Restore Your Bite and Confidence” theme can also help to reach these people. Perhaps include something from the latest research about the connections between extended lifespans and full biting force to help build your authority and move them to action.
Follow this same pattern as you analyze and craft ads within each of these marketing themes. First, identify the theme of the ads that you want to target and then identify what important part of that theme no one is talking about or what questions aren’t being answered.
Aim your new ads directly at that gap, focusing solidly on the needs of your prospective patients.
Of course, if no one is utilizing a certain theme at all, then the field is wide open and you can craft a broader masterpiece.
The sky is truly the limit!
All of these 10 dental implant marketing themes provide a helpful framework for all of your marketing content, from website copy and social media posts to brochures and patient testimonials.
You can of course switch themes as time goes along and you recognize other opportunities. You will find that employing themes gives you both focus and flexibility in your dental implant marketing.
Just use whichever ones will best differentiate your practice in the eyes of YOUR community!
Wrapping It Up
As we said, Client Connection Group does not recommend marketing on price or using high-powered deals.
For best results, focus only on the patient!
Use any of these 10 dental implant marketing themes to make building your new patient-focused ads MUCH easier.
And to truly make dental implant marketing easier, consider a….
Dental Implant Growth Partner
Would you like help to craft ads with patient-focused themes that will reach YOUR community?
Consider reaching out to Client Connection Group. Our innovative ads focused on prospective patients’ needs will fill your implant calendar!
Just ask our satisfied dentist customers from coast to coast!