Have you ever struggled to decide what content to use in a new dental implant marketing ad?
Of course.
Because we all have.
Perhaps we would find it easier to choose appropriate content if we would consider tapping into the power of THEMES in our dental implant marketing.
What Are Dental Marketing Themes?
A broader look at dental marketing themes might help us understand how to utilize them better for implants.
Dental marketing themes are general groupings of ads according to the connections and benefits they use to reach their audiences.
The dental marketing in most communities can be grouped into a number of common themes.
Some of these main themes include the following:
- Education on dental treatments
- Improving the quality of life of the patient
- The importance of a clean white smile
- Offering limited-time promotions
There are, of course, others such as Dental for the whole family, but these 4 are some of the main ones that are applicable to dental implant marketing.
Why Are Dental Themes Important in Implant Marketing?
Dental marketing themes are important because (1) they can give coherence to your marketing, (2) they help you to connect with your target audience, and (3) they differentiate your practice in the minds of your prospective customers.
The last point might seem counter-intuitive. How could choosing a theme in dental implant marketing and fitting your ad into it differentiate you in the minds of consumers? Wouldn’t the exact opposite be the case?
Actually not, if you do your homework.
The care and study you put into choosing a theme for your ad will also help you identify all the ways that YOUR ad could stand out within that theme. Just find the niches that the ads in your community aren’t covering, and you will know EXACTLY what will make prospective customers give you a second look!
Ways to Use These Dental Marketing Themes
Are all the dental implant ads in your community talking about clean, white smiles from full sets of teeth, but nobody is talking much about WHY they’re important?
Craft an ad talking about the health dangers of living with missing teeth! (These people are at increased risk from everything from oral cancer to dementia.)
Want to guide them away from dentures and toward dental implants?
Check if any implant ads are talking as much as they could about the tremendous improvement in quality of life that implants can produce. Give them the latest research about the connections between extended lifespans and full biting force to help them realize why implants are simply the only real solution to their problem.
Follow this same pattern as you analyze and craft ads within each of these marketing themes. First, identify the theme of the ads that you want to target and then identify what important part of that theme no one is talking about or what questions aren’t being answered. Aim your ads directly at that gap.
Of course, if no one is utilizing a certain theme at all, then the field is wide open and you can craft a broader masterpiece.
Giving FIRST in Dental Implant Marketing
Truly seeking to give to your prospective customers is one of the best ways to market a product.
It’s also one of the hardest.
It might feel as though we’re giving the initiative over to the customers without any assurance that anything is coming back to us.
And we ARE sending everything the customer’s way, that’s true. But that’s exactly what successful marketing looks like.
Because, just like the tides, a wave of giving will ALWAYS eventually flow back to you!
And one of the best ways to give is by educating your audience.
That’s why our top dental implant marketing theme here at Client Connection Group is Education on dental treatments – in this case, dental implants.
Educational Dental Implant Marketing Themes
Are any of the implant ads in your community seeking to solidly educate your prospective patients about dental implants, explain to them in simple terms all of the implant options available, and why it’s so important to act sooner rather than later?
We’d be surprised if there are very many ads freely giving helpful implant education.
And that is sad because it simply shows how few dental implant marketers take full advantage of the theme of educating through their marketing!
Would you like to explore that theme in your community?
Wouldn’t you like to EDUCATE people with missing teeth in your community, especially about the dangers of continuing to live with missing teeth?
Consider reaching out to Client Connection Group. Our powerful educational dental implant marketing will alert seniors to the need to seek implant solutions sooner rather than later!
Check out Client Connection Group’s unique program today!
More by Client Connection Group: